Decidedly HOT. Trend alert.
The printed shirt trend is at the front-end of its mainstream trend cycle here in the States. Buy.
When you buy into a trend at the start of its wave, you get to wear it longer, lowering your cost-per-wear.
Last year, men’s printed shirts made it across the pond and started showing up within North America's fashionable brands after having been popular in Europe for several years.
What does this mean for you? You can (and should) introduce a printed shirt or two into your rotation.
In doing so, you’ll appear in-tune with cultural shifts and socially aware.
However, trends could last years or only one season. Since it's difficult to predict, don't spend too much on your first trial of a trend even if it looks promising.
My picks under $50. Click to shop.